Marketing & Communications Executive | Ahmedabad, Gujarat
2 to 5 years
Ahmedabad, Gujarat Jobs
Experience: 2-5 years of experience in digital marketing operations or content marketing roles in a B2B environment. A software/technology company background is desirable, but not mandatory.
This position will be operational, focusing mainly on coordinating with suppliers and internal resources, and building/maintaining Zymrs presence on social media platforms, web portals, directories, news sites, etc. The ideal candidate will be analytical, organized, and execution-oriented. The ability to adhere to deadlines and produce quality output within agreed timelines is absolutely essential.
Coordinate with cross-functional teams to acquire information required for the preparation and publication of high-quality and effective digital content, including blog posts, landing pages, brochures, eBooks, reports, infographics, etc.
Collect and analyze data from a variety of online sources, and provide evidence-based recommendations based on key metrics such as advertiser website traffic, circulation, website reach, etc. to maximize marketing spends
Maintain Zymrs social media profiles on LinkedIn, Facebook, Twitter and additional channels such as Medium, Voat, Quora, etc.
Organize and manage content calendar, and drive engagement of relevant target groups on social channels; build a strong relationship with these audiences
Manage content optimization, distribution, and repurposing on identified online platforms
Monitor and report analytics for website, online advertising, and content distribution to understand how inbound marketing activity is generating traffic
Follow up with suppliers and internal stakeholders to ensure marketing & communications deliverable are executed within deadlines
Fluent in written and verbal English, with an ability to express thoughts succinctly
Demonstrable track record of managing social media channels and inbound marketing activities
Demonstrable experience of working on content marketing initiatives
A solid understanding of the subtleties of different social media channels - what type of content is appropriate for which channel, the tone required to generate positive engagement on each of them, optimization techniques, etc.
Familiarity with tools such as Google Analytics, StatCounter, WordPress, Keyword planner, etc.
Ability to work with external and internal teams, follow-up on multiple simultaneous requirements, and assure follow-through
Business-minded, with the ability to understand the nuances of the software development services industry and market expectations
Qualifications: Masters degree or Diploma in Marketing, Communications, or a related field.
Candidates who have only worked in Business Development or SEO/SEM roles are requested NOT to apply.
Salary: As per individual skills
Industry:IT-Software / Software Services
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role:Assistant / Associate Marketing Manager
Digital Marketing Online Advertising B2B Marketing Initiatives Marketing Operations marketing communications content marketing social media marketing inbound marketing vendor management media planning digital mark media planning
Desired Candidate Profile
Please refer to the Job description above
UG: Any Graduate - Any Specialization, Diploma - Management
PG:MBA/PGDM - Advertising/Mass Communication, Marketing
Zymr Systems Pvt. Ltd.
At Zymr, we start with your domain-specific core, wrap it in open source economics, tie it together with layers of manageability, skin it with UX driven dashboards and smoothly float it on your cloud. Our artisanal approach to solution-ing promises to provide you cloud scale and velocity; with UX driven finesse that will surely delight your end customers.
Zymr integrates Cloud and Mobility competencies to offer a one-stop technology partner for modern enterprises. We partner with your existing teams to help complete your solution landscape around your core initiatives to add innovative features such as:
• Cloud Apps- SaaS, e-Commerce
• Cloud Management - System Management, EMS, NMS, ITSM
• Wi-Fi and SDN solutions
• Datacenter Management
• Web and Mobile Apps with executive dashboards
• Big Data orchestration and reporting
• Enterprise Gamification
Zymr has invested in building several original Technology Accelerators that enable you to reduce time to market and access the unbounded sophistication of curated open-source cloud technologies in reusable bundles.
Headquartered in Silicon Valley with additional development centers in Canada and India, our veteran leaders have spent decades on both sides of the technology service ecosystem and offer hardened intuition to augment your decision making.
High detail craftsmanship, effortless scale, a deep partnership and beautiful execution-we are proud to welcome you to the Zymr way.
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