Digital Marketing Manager

Roles and responsibilities:

We are seeking a Digital Marketing Manager to brand our company’s services on  digital platforms. Our ideal candidate should be experienced in developing and  executing marketing campaigns while managing and inspiring a team. To ensure success, you will need extensive knowledge of digital marketing strategies and the  ability to identify new business leads. An outstanding digital marketing manager will  be someone whose expertise translates into increasing brand awareness and  profitability on the digital ground. 

• Deploy successful marketing campaigns and own their implementation from  ideation to execution. 
• Developing strategic marketing campaigns to help achieve business results.
• Designing and delivering scalable marketing programs and campaigns that  provide value-added content that is suited to clients and prospects needs as  well as interests. 
• Experiment with a variety of organic and paid acquisition channels like  content creation, content curation, pay per click campaigns, event  management, publicity, social media, lead generation campaigns,  copywriting and performance analysis. 
• Produce valuable and engaging content for our website and blog that  attracts and converts our target groups. 
• Prepare and monitor the marketing budget on a quarterly and annual basis  and allocate funds wisely.
• Collaborating with different stakeholders to ensure successful implementation  of strategic marketing plans including defining success criteria, measuring the  effectiveness of initiatives, and reporting on results. 
• Ensuring that marketing and communications efforts adhere to agreed  timelines and managing expectations with various stakeholders.
• Keep up to date with market developments and competitor strategies. 

Skills and Qualifications: 

• Bachelor’s degree in marketing, finance, business administration, or similar.
• A master’s degree in a relevant field will be advantageous. 
• At least 5 years’ experience as a digital marketing manager. 
• Numerically literate, comfortable working with numbers, making sense of  metrics and processing figures with spreadsheets. 
• Up-to-date with the latest trends and best practices in online marketing and  measurement. 
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills. 
• Strong time management and organizational abilities.