Marketing Analyst

APN Consulting, Inc. is a progressive IT staffing and services company offering innovative business solutions to improve client business outcomes. We focus on high impact technology solutions in ServiceNow, Fullstack, Cloud & Data, and AI / ML. Due to our globally expanding service offerings we are seeking top-talent to join our teams and grow with us.

Role: Marketing Analyst
Duration: FTE
Location: Noida, India

APN Consulting, Inc. is an established and trusted IT services company based in New Jersey with a global services footprint. Our brand has become synonymous with dependability, likeability, and competence. As we continue building delivery capabilities for our customers, we are looking to expand our team.
We are seeking a Marketing Analyst to lead strategic initiatives that will elevate APN's brand positioning and enhance our market reach. The ideal candidate will have a strong analytical mindset, digital marketing expertise, and the ability to craft compelling content that drives engagement and lead generation.

Key Responsibilities:

• Brand Development: Spearhead the rebranding of APN as a leading IT solutions provider, aligning messaging and visual identity with our evolving business objectives.
• Content Strategy & Thought Leadership: Develop insightful and industry-relevant articles, whitepapers, and blog posts to establish APN as a thought leader in IT services, particularly in ServiceNow and digital transformation.
• Social Media Strategy & Growth: Expand and optimize APN's presence across LinkedIn, Facebook, and other relevant platforms to increase brand awareness and audience engagement.
• Audience Engagement & Community Building: Drive interaction and meaningful conversations across social media channels to strengthen relationships with potential clients, partners, and industry professionals.
• Inbound Lead Generation: Implement strategies to improve inbound inquiries from businesses seeking IT project outsourcing solutions.
• ServiceNow Market Penetration: Enhance inbound lead generation for ServiceNow staffing and project engagements by refining targeted messaging, leveraging SEO, and running demand-generation campaigns.

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing, digital strategy, or brand management, preferably within the IT services industry.
• Strong understanding of content marketing, social media strategies, and lead generation techniques.
• Proficiency in digital analytics tools (Google Analytics, LinkedIn Insights, etc.) to track performance and optimize campaigns.
• Excellent writing and storytelling skills with the ability to produce engaging and informative content.
• Experience with marketing automation platforms and CRM tools is a plus.

If you're passionate about elevating a brand, driving engagement, and delivering measurable marketing impact, we'd love to hear from you. Apply today to be part of our growing team at APN Consulting, Inc.

We are committed to fostering a diverse, inclusive, and equitable workplace where individuals from all backgrounds feel valued and empowered to contribute their unique perspectives. We strongly encourage applications from candidates of all genders, races, ethnicities, abilities, and experiences to join our team and help us build a culture of belonging.