Adobe Launch

 

• Deploy Adobe Launch 2.0 across the cognizant.com site including careers, news and investors sites. In addition, enable the launch on all the mergers & acquisitions web properties

• Measure the core web vitals metrics such as LCP, FCP, FID and store them in Adobe Analytics or Google Analytics so that we are able to perform trend analysis that lead to page performance optimization

• Standardizing the page IDs across the cognizant.com websites including careers, news, investors and digitally blo

Required Skills Technical Skills-

•         ,Adobe Analytics,

•         Adobe Campaign,

•         Adobe Target

Roles & Responsibilities:

•         He has been supporting various personalization projects including the high visibility Home Page A/B test, Recruitment campaign personalization and many others.

•         The business is working on to building up the personalization queue for this year which looks to be sophisticated ones with increased complexities. In addition to the personalization, this resource has been pivotal in developing the Adobe Launch 2.0 and deploying it on cog.com sites which is yet to be rolled out across the global sites, blogs, M&A, careers, news and investors site as well.

•         The team's deliverables include Marketing Analytics tracking, A/B testing, Tags Taxonomy, Platforms Administration, etc., which are off high visibility in nature and have impact on the overall website performance.