POSITION TITLE
Sales Head Breads & Bakery
DIVISION/ DEPT.
Breads and Bakery
REPORTS TO
MD
LOCATION
Gurgaon
POSITION PURPOSE
Primary purpose of the position
To drive, lead and execute the business goals for Breads and Bekry Business for MBFSL and develop strategy, tactics, sales plans and profit targets in accordance with goals.
PRINCIPLE ACCOUNTABILITIES
Main responsibilities/ Principal duty
- To take complete ownership for the sales volumes, profitability and growth in each segment - consumer products & institutional
- Develop and implement go-to-market strategy with regards to targets to achieve goals
- Allocate budgets and plan for expanding market and improving market share
- Achieve stability in the consumer products space through volumes and profit margins
- Build new distribution partners and channels, and expanding existing ones to increase market access
- Communicate strategy developed for sales to people in the team in the form of their individual targets and actionable
- Recruit and Develop the right talent in the team to keep the talent pool abreast with the industry
- Train and develop team members' capability to ensure high performance
- Set sales incentives in close cooperation with the HR department to motivate people towards exceeding their goals
- Devise systems and processes to enable each team member to review performance and increase commitment
- Scan the environment to identify valuable emerging markets
- Initiate and manage change
- Maintain relationships with distributors and channel partners and enabling them to maximize volumes
- Comprehend channel dynamics and ensure success of trade marketing events
- Analyze sales data to accurately forecast future sales and forming sales plans to adapt to constant shifts in the marketplace.
- Foresee and avoiding challenges and stagnation in the marketplace to grow volumes and profitability.
- Understand competition and their advantages to remain a top player and maintain and gain rapid market share.
ENVIRONMENT
What internal/external factors(competition/government controls/market locations etc) affect achievement of the position accountabilities
- People
- Organizational change
- Gowth and Expansion
- Green Filed Sales Operations Building
- Extensive Travel
SKILL REQUIREMENTS/ BEHAVIOURIAL TRAITS
- Strong business orientation and commitment to goals
- Demonstrated success in Sales/Business management
- Excellent communication skills
- Knowledge of market and environment in terms of competition, substitutes, threats and opportunities
- Great people development and influencing skills
EDUCATION / EQUIVALENT EXPERIENCE
- Background in FMCG sales in both B2B and B2C setups
- 10-15 years of experience in handling regional/national sales for a consumer products organization.
SPECIALIZED KNOWLEDGE AND / OR SKILLS
- Special Courses or certifications in FMCG Coverage Infra Selling skills and Distribution preferred
- Strong People and Talent Development Aptitude
- Manage Change
- Green Filed Expansions
POSITION CONTACTS
Frequency & Purpose of the contacts which the position requires
- Business Director - Breads
- Distributor and Business Partners
- ASMs and Field Staff
- HR- HRBP
- Finance
- All Sales Support Fucntions
OTHER REQUIREMENTS ( If any)
Prepared by
Aligned With
Panel Requirements MD/ BH/ HR
