POSITION TITLE: Brand Manager
DIVISION/ DEPT.: Marketing
REPORTS TO: Marketing Manager
LOCATION: Gurgaon
POSITION PURPOSE
Primary purpose of the position
Assist & support in managing specific brand' daily operations to ensure effective delivery of marketing mix thereby achieving sales & profit targets
PRINCIPLE ACCOUNTABILITIES
Main responsibilities/ Principal duty
LEVEL of responsibility (Full/
Shared with...
Relevant Support to...)
MARKETING PROJECTS
- Suggests and implements (within the budget limits) the operational marketing campaign (ATL/BTL/Print/Radio/OOH) to achieve the defined marketing objectives.
- Keeps up-to-date all involved people (Sales team, the Company Management team) on all marketing projects in place.
- Performs analyses of marketing projects versus previously established objectives
- Responsible for research for understanding cnosumer insights
- Hands on the sales figures and trends and responsible for growing the volume and Market share for responsbile brand
Shared with Marketing Manager
BUDGET MANAGEMENT
- Ensure the proper management of the Brand Budget to deliver the objectives
- Plan the spends and review on monthly basis for proper utilization
Shared with Marketing Manager
PACKAGING
- Proposes new ideas/improvement in current pack and packaging designs which are cost effective and scalable and are as per market acceptability
- Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines
- Be in touch with the quality department for the right product quality control
Shared with Marketing Manager
POS MATERIAL AND MERCHANDISE DEVELOPMENT
- Develop innovative Point Of Sales material solution for the brand
- Propose the 360 degree solution at the store level
Closely monitor the development merchandise to support the brand
VENDOR / STAKEHOLDER MANAGEMENT
- Ensure healthy & strong vendor management.
- Liaison across stakeholders in functions of Sales, Supply chain, Packaging, Procurement, Creative, Media,Trade Marketing, Production etc.
SKILL REQUIREMENTS/ BEHAVIOURIAL TRAITS
EDUCATION / EQUIVALENT EXPERIENCE
MBA (Marketing) / 5-6 yrs of experience
SPECIALIZED KNOWLEDGE AND / OR SKILLS
- Multi tasking
- Strong on operational front
- Knowledge on Packaging
- Storng creative bent
