Position Title: Adobe Analytics Analyst
Reports To: Sr. Manager, Data Science & Analytics
Position Summary:
The Adobe Analytics Analyst is a Adobe analytics expert for the L Brands Enterprise Analytics Department. The individual must be able to work independently, relying on their knowledge of our business and data to create analyses that give insight and direction to the business. The individual will query, summarize and interpret the customer purchase history, demographic data, web analytics, marketing data, etc. to answer business questions critical to executing programs and driving long term brand strategy. This role requires top level, polished communication to not only deliver data, but answer the business problem and give the data/analysis context.
Responsibilities:
This role should be well versed with digital marketing and analytics technologies. As an Analyst you'll be designing and performing analyses and be a key business partner to our internal teams. SQL, excel, and digital analytics tools (Adobe Analytics primarily) will be used daily. This role will be responsible for leveraging multiple forms of data to analyze the efficacy of marketing initiatives and create prioritized, actionable recommendations. For many business questions, it will be required to extract the information from the enterprise data-mart using SQL, transform and summarize that information with SQL, export and finalize the analysis within Excel then share and communicate the results via email, PowerPoint.
Qualifications/Skills:
- Bachelor's degree in analytical or related field; Advanced degree preferred (Master's or MBA)
- Use Adobe Analytics to analyze and report on customer behavior on our web and mobile platforms
- Develop daily, weekly, and monthly dashboards used by Merchandising and Marketing
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs
- Assist in providing guidance and recommendations for measurements of success, KPI strategy, and product health measurements across various business units
- Familiarity with web data, traffic, eCommerce, navigation/path analysis, search, and testing methodologies
- Capacity to manage multiple and competing demands/projects and deliver against aggressive goals.
- Strong interpersonal and communication skills including influence and leader engagement
- Rigorous attention to detail
- High level of analytical and business curiosity
- Flexible and creative problem solver
- Personal professionalism and sense of accountability
- Experience both tactically and strategically with test design and execution as part of a testing & optimization program
Experience Required:
- 2+ years professional experience in Adobe Analytics
- 2+ years professional experience in an analytical role, utilizing Excel often
- 2+ years relational database analysis experience
- 2+ years of high level programming experience in SQL
- 2+ years of marketing and/or retail business experience preferred
Yrs of Exp- 4+Yrs
Job Location- Bangalore
