Experience/Qualifications/Personal qualities:
- Minimum 3 – 4 years in email marketing, preferably in B2B Services Industry with Global exposure
- Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation
- Knowledge of CDO setup and Program Builder
- Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
- Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis
- Hands-on experience with platforms like Eloqua, Marketo, etc
- Basic knowledge of HTML
Marketing Specialist(Web Content)
Experience/Qualifications/Personal qualities:
- Demonstrable capability in publishing and optimizing online content
- An excellent command of written and spoken English
- Experience of editing and proof-reading content
- Fluent web editing skills would be a plus (content management systems, browser testing)
- The person should have basic knowledge of HTML, CSS, XML, and Javascript
- Photoshop knowledge would be an added advantage
- Strong analytical skills. Experience on Adobe Analytics would be a plus
- Basic knowledge of SEO would be a plus
- Excellent attention to detail
- Experience of working with multiple parties, based across different geographies
- The desire to take responsibility for tasks and projects, and see them through to completion
- An ability to cope with multiple projects and tight deadlines
- An understanding of investment products would be an advantage
- Professional experience in a corporate environment
