Adobe Analytics Senior Developer:
Location : Anywhere India
CTC : Max 28LPA
NP : Immediate
Experience : 10+
- Overall 10+ years of IT experience and should have at least 5+ years of working experience on Adobe Analytics + Adobe Launch (web, app, mobile tagging, report generation, and data feeds)
- Design & develop Adobe Analytics solution & technical implementation documentation for web and app platforms
- Build and execute tagging test cases to ensure that the appropriate metrics are being collected by Adobe Analytics/Google Analytics/3rd party tags and fed into the appropriate endpoints
- Ensure data accuracy with on-going QA, audits and data integrations across multiple systems, technologies and external vendor tools and applications
- Administer the Adobe Analytics product from top to bottom - variables, processing rules, classifications, marketing channels, data feeds, Mobile Services
- Demonstrate an instrumental role in the implementation and adoption of web capabilities such as testing, targeting, and personalization
- Lead collaboration sessions among agency and client stakeholders to facilitate optimal tagging, reporting and analytics capabilities
- Work with clients and within agile development teams to ensure feature builds are tracked in accordance with business objectives
