Scan the market place for relevant opportunities for the product line
Lead Generation, New Client Acquisition & Managing client relationship
Have a competitor mapping in market space and evolve a strategy for selling solutions
Develop deep understanding of customers, their needs, end user pain points and use
relevant information in developing business development strategy
Use consultative and solution oriented approach to pitch solution to the customer with
demos/presentations
Be the domain expert for customers and prospects to engage and seek advise
Formulate Product marketing strategy and implement (Lead generation, conference
presentations, product evangelization, sales training, sales collateral, funnel
management etc)
Market scanning, competitor mapping, formulating market strategy along with
marketing function
Working in concert with the Product Management, Product Development and Delivery
management teams
Feeding new product ideas, product modification suggestions into the Product
Management and content development teams
Tracking usage and download trend and highlight to customer organization and
leadership team on a regular basis
Work closely with customer learning or concerned teams and internal Business
operations team to drive usage
Ensuring repeat business and renewals of contract
