PPC Manager or Paid Search Manager/ Executive

JobDescription:

•         We areseeking a PPC marketing specialist, who can create, manage and analyze Pay PerClick campaigns across multiple search engines including Google Adwords, YahooSearch Marketing and MSN Adcenter, etc

•         Minimum 3years for Managers and Minimum 1 year for Executive in PPC with a proventrack-record of creative optimization and successive gains.

•         The candidatemust have strong numerical and analytical skills and experience using variousPPC tools. 

ImportantRoles & Responsibilities:

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•         Understanding the company’s marketing objectives and fullyanalyzing the online sector and competitors.

•         Creating a complete PPC strategy for clients, taking intoconsideration their marketing objectives, current positioning in their onlinesector, usability and design issues, and any technological restraints they mayhave.

•         The ongoing monitoring and re-evaluation of Clients' strategies tomaximize their results across all major Ad Networks.

•         Building and developing in-house tools to aid in PPC analysis andimplementation.

•         Giving technical workshops and training for coworkers and teammembers (and new members of staff), including general PPC workshops.

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•         Ability to create,analyze and manage Pay Per Click campaigns across multiple search enginesincluding Google Adwords, Yahoo Search Marketing and MSN Adcenter, etc.

•         Should be able todevelop lists of potential keywords/phrases by understanding the scope usingkeyword research tools like Keyword Tracker, Keyword Discovery, competitorevaluation, manual search and client interaction.

•         Write advertisement'sand test alternate wordings to improve conversion rates.

•         Generate Monthlyreports.

•         Create competitiveanalysis report and usability report as and when required.

•         Expand campaigns andincrease effectiveness by monitoring, testing and updating ad placements eachday.

•         Familiarity withonline marketing and advertising tools and packages like Google Analytics.

•         Understanding of theprocesses and metrics involved in online advertising sales.

•         Understanding andexperience of use of Google Adwords, Yahoo Search Marketing and MSN adCenter.

•         This position requiresreporting skills with the ability to provide data driven recommendations, ideasand solutions.

•         Good English writingand reading skills will be added as an advantage.

•         Pro-Active and readyto take risks

 Notice Period: 15 - 30Days

 Required Experience: 1-3Years

 Communication: Should begood

Job Duration: Long Term

Job Type: Permanent

Job Location:  Hyderabad

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